No one killed the electric car.  Because it’s not dead.  Our head creative, Scott, has recently become one of a few people in Chiagoloand to own the new, 100% electric Nissan Leaf.  Back in April 2010, when the Leaf was announced, Scott jumped onto the top of the waiting list.  And we’ve been hearing about this car ever since.

If you’re familiar with any Hybrid, the Leaf doesn’t feel so surprising, even when it silently creeps up behind you as you’re trying to cross the street.  It has all the electronic standards we expect: keyless entry, a power button instead of an ignition, and a rear-facing camera for backing-up.

The main surprise comes at “the pump.”  At about $1.15 a fill-up, plus a lot less guilt regarding carbon footprints, we kind of want one now, too.  Check back and see if we don’t all have one in another 20 months.

This seems to be the theme that resonates throughout our offices lately. After saying goodbye to our long-time owner and producer, George Elder, it seems like the turning over of the year should also coincide with turning over a new page in our company’s history. A lot of things will stay the same here. We still place a lot of value in our relationships, both with our clients and with the industry professionals with whom we collaborate. And we’re still excited to work with George as a freelance producer and director on some of our newest projects.

In this new era of our company, we decided to keep the 30 year legacy of Luminair alive and not change the name, but simply to add one word that defines our focus, Media. At Luminair Media, we plan to expand more into branded entertainment and develop interesting video integration across all media platforms, including television, the web, and mobile devices. Our new logo and our new website represent a fresh look for us and the new direction we’re headed starting in 2012. We’re excited to welcome and share the New Year with you, as it represents the beginning of great and exciting moments we have yet to discover.

Wishing you the best in 2012,
The Luminair Team